Properly pricing CPG products early on sets entrepreneurs on the path to success but most of the pricing models available are based on mass-produced foods and focus solely on costs. Drawing from the Innovation Adoption Lifecycle methodology, food business expert Jim Verzino demonstrates the importance of taking into account the target market and volume when costing products.
Read MoreWith major turning points and important disruptions happening to the food and beverage industry, branding has become a key strategy startups have to implement in order to differentiate themselves in the market, and ensure cohesion and consistency between their products, story, and consumer. Supporting entrepreneurs in their journey of growth, Branchfood hosted its very first Ask an Expert session on Thursday 03/11/2021. Our guest speaker, Steve Redmond, was prepared to answer attendees’ questions about brand strategy: branding, naming, messaging, positioning, voice, and tone.
Read More
Terms and Conditions | Privacy Policy | @2024 Branchfood. All Rights Reserved.
