Stay Ahead of The Game: Read Our Key Takeaways on The Evolving Landscape of Food Technology

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Stay Ahead of The Game: Read Our Key Takeaways on The Evolving Landscape of Food Technology

Check out the latest insights from the global food leaders at the Future Food Tech Summit, including our very own Lauren Abda and Tara Levine from Branchfood! With consumers demanding environmentally friendly, nutritious, and functional products, the food industry is changing faster than ever before. Stay ahead of the game by reading our key takeaways on the evolving landscape of food technology.

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Ex-buyers spill the beans on how emerging brands can get into – and stay in – coveted retailers

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Ex-buyers spill the beans on how emerging brands can get into – and stay in – coveted retailers

As part of our webinar series in collaboration with Trax Retail, we brought together founders of emerging CPG brands and ex-buyers at Target to discuss best practices for brands to successfully engage with buyers, boost conversions, and grow their presence to win in retail. Listen to the full webinar or find out more about Trax Dynamic Merchandising for emerging brands.

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Accelerating Innovation in a Rapidly-Changing Industry

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Accelerating Innovation in a Rapidly-Changing Industry

Craft beer and conversation flowed freely on July 13th at our Summer Meet & Mingle, hosted in collaboration with our partners at JPMorgan Chase in Boston. There was certainly lots to celebrate—the networking event at Night Shift Brewing in Boston was our first in-person gathering since the beginning of the pandemic in 2020! Participants agreed on the need for cross-sector collaboration as a means to advance sustainability, resilience, and autonomy across the food system, while addressing the needs of consumers who are increasingly aware of the impacts of their food consumption.

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Financing and Accounting Strategies for Food Startup Success

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Financing and Accounting Strategies for Food Startup Success

The success of a food startup depends on having enough capital and spending it efficiently to support operations and sustain them as they grow. Financial statements are key. Not only do they enable you to capture and track the value you're generating at a specific moment in time, but they also provide you with the information you need to craft a compelling story and engage investors around it. Read on to discover some of the best financing and accounting strategies to propel your business forward.

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Experience Sunrise on the Inside: Waku, a Modern Twist on an Ancient Tea

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Experience Sunrise on the Inside: Waku, a Modern Twist on an Ancient Tea

This week we’re delighted to speak with Juan Giraldo and Nico Estrella, founders of WAKU plant-based tonics, whose mission is to revive the body and spirit through the time-tested knowledge and homegrown flavors of Ecuador. Learn more about their successful pivot to a direct-to-consumer model in the middle of the COVID-19 pandemic as well as some of the strategies they leveraged to succeed in this unprecedented environment.

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Delving into Brand Strategy with Expert Steve Redmond from Rival Brands

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Delving into Brand Strategy with Expert Steve Redmond from Rival Brands

With major turning points and important disruptions happening to the food and beverage industry, branding has become a key strategy startups have to implement in order to differentiate themselves in the market, and ensure cohesion and consistency between their products, story, and consumer. Supporting entrepreneurs in their journey of growth, Branchfood hosted its very first Ask an Expert session on Thursday 03/11/2021. Our guest speaker, Steve Redmond, was prepared to answer attendees’ questions about brand strategy: branding, naming, messaging, positioning, voice, and tone.

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Fostering a Local Food Community with Fork Food Lab's Bill Seretta

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Fostering a Local Food Community with Fork Food Lab's Bill Seretta

A longtime supporter of food entrepreneurs, Bill Seretta got his start working in the restaurant industry before moving on to for-profit and non-profit businesses in human services, environmental education, food service, retail computer sales, Internet services, higher education and business consulting. Now primarily focused on food, Bill dedicates his time to supporting the local food system by creating the Maine Food System Innovation Challenge and taking a role as Executive Director at Fork Food Lab.

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