With major turning points and important disruptions happening to the food and beverage industry, branding has become a key strategy startups have to implement in order to differentiate themselves in the market, and ensure cohesion and consistency between their products, story, and consumer. Supporting entrepreneurs in their journey of growth, Branchfood hosted its very first Ask an Expert session on Thursday 03/11/2021. Our guest speaker, Steve Redmond, was prepared to answer attendees’ questions about brand strategy: branding, naming, messaging, positioning, voice, and tone.