Opportunities for category disruption and differentiation
Nov
17
4:00 PM16:00

Opportunities for category disruption and differentiation

Innovative brands are fundamentally changing the way consumers eat. Functional products with a multitude of benefits for people and the planet including novel ingredients, new formats, sustainable packaging, and cleaner labels, are entering every single category. Watch this session where we explore how to identify opportunities for category disruption amongst incumbents and cover category expansion as a brand scales.

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Partnering with co-manufacturers for scaling success
Nov
15
4:00 PM16:00

Partnering with co-manufacturers for scaling success

Many successful brands partner with co-manufacturers to scale their production. This is a key enabler for business growth, but also a complex process involving product development, recipe revisions, and contractual agreements that set both companies up for long-term success. In this session, we dive deep into the world of co-manufacturing, providing key insights for identifying the right manufacturing partner and establishing mutually beneficial relationships.

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Retail merchandising tactics for sustainable brand growth
Nov
10
4:00 PM16:00

Retail merchandising tactics for sustainable brand growth

Once a brand gains distribution, the team’s focus shifts to in-store merchandising, the key to delivering velocity. Ensuring a product stands out within its category, and most importantly, that it attracts consumers in a way that resonates with them and that makes them pick the product off the shelf is all critical. From in-store designs to promotional deals and discounts, we cover it all in this expert discussion.

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Navigating regional distribution in New England for success
Nov
8
4:00 PM16:00

Navigating regional distribution in New England for success

New England is home to a large number of independent retailers, many of whom are eager to welcome emerging brands to be part of their product portfolio. This creates a unique opportunity for sales, but the fragmented nature of distribution can make it challenging to identify the right point of entry and deliver velocity both for emerging brands and retailers. In this session, we explore the retail landscape of New England and discuss successful launch strategies implemented by innovative brands in the region.

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