Opportunities for category disruption and differentiation
Innovative brands are fundamentally changing the way consumers eat. Functional products with a multitude of benefits for people and the planet including novel ingredients, new formats, sustainable packaging, and cleaner labels, are entering every single category. Watch this session where we explore how to identify opportunities for category disruption amongst incumbents and cover category expansion as a brand scales.
Speakers
Tara Levine, Senior Advisor, Branchfood
Anna Peck, Founder & CEO, Chia Smash
Ted Tieken, Founder & CEO, Keto and Co