Experience Sunrise on the Inside: Waku, a Modern Twist on an Ancient Tea

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Experience Sunrise on the Inside: Waku, a Modern Twist on an Ancient Tea

This week we’re delighted to speak with Juan Giraldo and Nico Estrella, founders of WAKU plant-based tonics, whose mission is to revive the body and spirit through the time-tested knowledge and homegrown flavors of Ecuador. Learn more about their successful pivot to a direct-to-consumer model in the middle of the COVID-19 pandemic as well as some of the strategies they leveraged to succeed in this unprecedented environment.

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Exploring The World of Food Pricing with Food Business Expert Jim Verzino

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Exploring The World of Food Pricing with Food Business Expert Jim Verzino

Properly pricing CPG products early on sets entrepreneurs on the path to success but most of the pricing models available are based on mass-produced foods and focus solely on costs. Drawing from the Innovation Adoption Lifecycle methodology, food business expert Jim Verzino demonstrates the importance of taking into account the target market and volume when costing products.

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Revolution Retail - Our first ever pop-up store in Boston highlighting the future of food!

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Revolution Retail was the first of its kind popup store showcasing emerging retail technologies and innovative CPG food and beverage brands from Boston and beyond. Branchfood, in partnership with Foodboro, Roche Bros Supermarkets, Survey.com, BREX, and the Faneuil Hall Marketplace built Revolution Retail and hosted GMDC and Retail Tomorrow’s Boston Immersion tour attendees welcoming 80+ national retail executives to experience the future of food. Revolution Retail launched in the heart of the Faneuil Hall Marketplace on Thursday, July 18th with a sold-out Community Event including 150+ attendees and remained operational until Sunday, July 21st. Over the course of just 4 days, we had more than 1K+ visitors from different walks of life and nationalities and were thrilled to share these startups with the community.

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2018 - The most successful year to date for New England food startups!

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2018 - The most successful year to date for New England food startups!

Entrepreneurs in the greater Boston area are accomplishing incredible things, like mapping the global food supply chain, landing major funding for robot restaurants in partnership with culinary celebrities, leading positive food system change through new food recovery initiatives, creating novel biofilms, and a whole host of others are inspiring massive food industry evolution. Branchfood isn’t the only one to notice either! This past year, we launched Branch Venture Group - a network of angel investors seeking to fund food startups and made four investments to date! Branch Venture Group’s portfolio currently includes Open City, Willie’s Superbrew, Waku, and Ocean Approved.

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Familiar Foods Made Healthy - How Veggie Table Foods is Building a Brand Around Healthy Takes on Classic Foods

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Our new blog series, “Five Food Startups Winning the Branding Battle,” is all about founders at rising startups in the Branchfood community who are launching the next wave of exciting food brands. We spoke to five incredible founders about product development, branding and marketing, and the success stories they’ve experienced so far. We’re kicking things off with Dale Roseman, CEO and founder of Veggie Table Foods, a maker of healthy twists on familiar foods. In this interview, Dale discussed how she developed her initial concept for her company, what makes her brand unique, and how building a great team became the foundation for her success.

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Introducing Our New Blog Series: ‘Five Food Startups Winning the Branding Battle’

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There’s no one recipe for success in the food industry. The space is crowded and many verticals are dominated by massive corporations. How can a startup food brand succeed? This is the question we put to five startup founders at Branchfood, our community that promotes food entrepreneurship and innovation. Over the next five weeks, we’ll be publishing interviews with a few of the most exciting and promising food brand founders in our community to understand how they’re building standout brands and developing their products. Though each of these founders’ journeys is far from over, they’ve learned a lot that other founders can and should apply to their own businesses.

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