Friday, May 29, 2020
1:00 - 1:30 PM  EST
via ZOOM

The marketing world has been turned on its head since the COVID-19 crisis exploded. Consumers are behaving differently, budgets are being cut, supply chains are broken and many products are seemingly non-essential in our new reality. In response, brands are taking a variety of steps to refine and in many ways redefine how their marketing mix can continue to raise awareness with crucial audiences. In this presentation, you’ll learn specific ways in which brands have made moves to pivot their focus, create efficiencies, reassess their goals and invest in themselves in hopes of exiting into the post-Corona world a stronger brand. Marlo is the founder & CEO of marlo marketing, an integrated marketing agency specializing in the CPG, lifestyle and hospitality sectors, with experience across food and beverage with clients including Pretzel Crisps, Narragansett Beer, Cape Cod Potato Chips, Plant Snacks and Perdue.