New England is home to a large number of independent retailers, many of whom are eager to welcome emerging brands to be part of their product portfolio. This creates a unique opportunity for sales, but the fragmented nature of distribution can make it challenging to identify the right point of entry and deliver velocity both for emerging brands and retailers. In this session, we explore the retail landscape of New England and discuss successful launch strategies implemented by innovative brands in the region.
Speakers:
Laura Eisen, Founder & Principal, Laura Eisen Consulting
Jason Corriveau, Director of Grocery and Perishable Innovation, Roche Bros
Jeremy Isenberg, President, Chex Finer Foods
Poorvi Patodia, Founder & CEO, Biena Snacks