Nothing seems to draw fear from food startups other than how to properly price products. While anxiety about pricing is high, so are the stakes! But there is a problem in all of the pricing models you’ve seen so far. They are based on mass-produced foods and too focused on costs. What they almost never take into account is your target market and your volume.

In this session, Jim will share the methodology he learned from pricing in the high-tech industry and applying it to the food world. He will take any and all questions you have about pricing and your specific situation such as:

• What is the right price to start?

• When should I raise prices?

• How much margin should I give distributors and retailers?

• What if I’m more expensive than the competition? I can’t price as low as them because I don’t have the volume to make it work?

Jim Verzino helps artisanal food entrepreneurs develop funding pitch presentations, set up their financial systems, understand cash flow, and cost of sales to manage growth, and connects them with funders. As Entrepreneur in Residence at Windham Grows and President of Food Creators Financial, Jim has worked with over 100 food businesses to raise 2.6 million dollars as a mentor and fractional CFO.

Don't forget to prepare your questions! You can also submit them ahead of time in the registration form.