Janet Morgenstern Passani
Founder, Jute Marketing

Janet Morgenstern Passani, MBA, specializes in building visibility for mission-driven, healthy, natural consumer lifestyle brands. Blending strategy, creativity, and attention for design and detail, her expertise is developing distinctive brands, communities, print and digital communications. As an early adapter of natural products, Janet has start-up and big brand experience, a pulse on consumer trends, and a passion for food, travel, and culture.

Areas of expertise:
• Marketing Outreach—social media, community building, email marketing, partnerships, events
• Digital + Print Design — website, packaging, sell sheets
• Brand Development — identity, positioning, marketing plans